Analytics

Where your sales actually came from — and why Meta only claims some of them.

Add a UTM snippet to your campaigns in Meta to improve attribution.

All sources

900 events · $65,002 revenue in the last 3 months

Choose a source:Choose an event:

Where they came fromClick a row to drill in


Meta	71	24	27	26	107	342	$24,607	View User Journeys
Google	34	11	16	7	61	167	$15,089	View User Journeys
TikTok	24	8	6	4	33	105	$8,229	View User Journeys
Organic	18	11	14	10	35	130	$7,675	View User Journeys
Email	17	7	7	6	25	80	$5,601	View User Journeys
Direct	17	7	5	7	17	76	$3,801	View User Journeys
Total						900	$65,002

Meta's default click window is 7 days. So a purchase from a click 20 days ago will not be attributed to a campaign by Meta — but we'll show you that it came from Meta originally.